What Makes a Story Go Viral with “Trust Me I’m Lying” Media Manipulator & Strategist Ryan Holiday
www.facebook.com twitter.com thelip.tv Ryan Holiday has made a healthy career out of helping people strategize their media impact, and he takes that knowledge and shares with us some of the important factors to keep in mind when digesting news. We talk about how the media emphasis has shifted away from objectivity, how stories go viral, and figuring out just whose pocket reporters are in anyway. It’s a refreshingly honest discussion on the way we get our information. GUEST BIO: Ryan Holiday is media strategist for notorious clients like Tucker Max and Dov Charney. After dropping out of college at 19 to apprentice under the strategist Robert Greene, he went on to advise many bestselling authors and multi-platinum musicians. He is the Director of Marketing at American Apparel, where his work in advertising was internationally known. His strategies are used as case studies by Twitter, YouTube and Google and have been written about in AdAge, the New York Times, Gawker and Fast Company. He currently lives in New Orleans ADD’L LINKS: www.ryanholiday.net twitter.com trustmeimlying.com blogs.forbes.com EPISODE BREAKDOWN: 00:01 Media Mayhem Introduction 00:40 Welcoming Ryan Holiday. 02:37 “Scoops drive profits”–the TMZ/Gawker model and taking credit for other people’s work. 05:50 Is the news only about the scoop, or about the context too? 06:39 The internet model of journalism: Page views vs. pay rate. 08:54 Understanding what goes viral. 11:17 Opinionated journalism and trying …
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Thank you for noticing that question, Sam. Made me smile!
I work in TV and our channel’s current affairs program always does stories on shows that are going to air. This is nothing to do with online Journos.
This is hilarious. Allison Hope Weiner “If you see this kind of stuff that is being planted by people like you, that they should be skeptical of it?” Ryan Holiday: “Yea, Totally.”
We are part of the TYT network. Be sure to catch all the shows. Thanks for watching.
Great show, keep up the good work!
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Glad you enjoyed the interview. We found Ryan to a particularly compelling guest. Thank you for watching.
I have become very very disappointed in our media. Does anyone have any great sites for news? I am glad I ran across TYT, but I just get tired of watching the same show/site.
We’re now partners with our friends at TYT so from time to time you will see our shows in the TYT feed. hope you enjoy and thank you for watching. And we’re always interested in your feedback.
We’re now partners with our friends at TYT so from time to time you will see our shows in the TYT feed. hope you enjoy and thank you for watching. And we’re always interested in your feedback.
Great interview. Learned a lot. Impressed by Holiday.
She kept saying Wyan Holiday. Stwange.
Moye KABA3!
funny?
how’d i get here?
I dunno how I got to this channel, maybe TYT??
Please….. Learn English. Your grammar is so bad that your comment is almost unreadable.
I know english but it seem that I must learn to read between the line. I need to understand how the truth and lie become the same thing. I hope that Ryan Holiday will be see in future installment. Ryan Holiday created a interested book. I must get a copy of his book in the near future.
PysWar
its documentary.. watch it
Journalism has been dissected from it’s roots and transformed into a money making theme based senseless story. Journalism used to be so promising.
THE TRUTH IS NOT FOR SALE!!!!! FUCK MAINSTREAM MEDIA!!!!
Holy fuck…. Learn English.
It is sad that news is becoming worst than any reality show. I now remember to look behind the word the person who claim that they are telling the truth. Too bad that when anyone must explain their word that I would to look several page in my newspaper. How many people will remember the first story or the second story. I hope that you will interview again in future installment Ryan Holiday. I hope that he can tell what happen to him since you interview him.
I also found Ryan to be a really interesting guest with lots to say. It is disturbing and upsetting to realize how our news is being picked for us. Thanks for watching!