What is the best approach for marketing a business app consulting company online to the local community?

Question by Todd: What is the best approach for marketing a business app consulting company online to the local community?
We are a small (husband and wife) consulting company specializing in data mining, development of custom reports, ERP implementation and configuration, and development of custom, web-enabled applications for business process management in the San Francisco Bay Area (focusbizconsulting.com). Keywords for our type of business are very expensive. What is the best way to promote our business to the local community online?

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