Posts Tagged ‘were’

Does anyone know of any Web sites that feature marketing campaigns that were successful?

Question by JB: Does anyone know of any Web sites that feature marketing campaigns that were successful?
I’m looking for examples of marketing strategies that worked worked and why. And if numbers are included that’s always good too …

Best answer:

Answer by Trixi
If you are talking about online marketing, then there are some sites where you can learn about your competition. Try spy-fu.com. It used to be free, but now you have to pay to use it. It lets you look at the keywords, bids and other information about other companies online advertising. It’s pretty cool.

As for strategies that work, here are a few to get you started:
1. Capitalize The First Letter Of Each Word – people are more likely to click
2. Never say “Save 30%”. No one cares. Give an exact number, like “Only $ 199”.
3. You can’t say Best, but you can say “unbeatable”.
4. Always run a few ads and decide which one brings in the most sales
5. Use analytics. You can get a great analytics program for free from google. Try google.com/analytics to sign up
6. Join an affiliate program. There is usually a sign up fee, look at “commission junction” for example, but after that fee, you only pay a commission on sales, so you only pay if you are making money. It’s a win win 🙂
7. Lastly, Google, Yahoo and MSN all offer tools for you to find keywords… Use them, but with a grain of salt. Those tools are not designed to give you conversions, they’re designed to make money for Google, Yahoo and MSN.

What do you think? Answer below!

18

02 2013

If Google were invented in the ’80s…

A programmer (mass:werk) made a real working 80s search engine after seeing this video: www.masswerk.at Download the source code (QuickBASIC/QB64) over here: www.squirrel-monkey.com
Video Rating: 4 / 5

21

09 2012

We’re Not Buying It: Stop junk food marketing to kids

Protect our kids: Sign the petition www.preventioninstitute.org Experts agree that junk food is a huge contributor to skyrocketing rates of diabetes, high blood pressure, and even strokes among adults–and increasingly, among children. And food and beverage companies spend billions of dollars promoting unhealthy foods virtually everywhere kids go. The Interagency Working Group on Foods Marketed to Children (IWG) has proposed reasonable nutrition guidelines to help provide a model for companies that market to kids. Unfortunately, the food industry and media companies are working to get Congress to stop the IWG from finalizing these sensible recommendations. “We’re Not Buying It,” exposes deceptive marketing to children, debunks industry claims, and highlights the latest research. When we put children first, the plan of action is clear: companies should market the foods that keep kids healthy, not sugary cereals and other junk food. The IWG guidelines will help to do just that. Get involved at www.preventioninstitute.org Music by Moby. Directed by Anthony Lappe.

17

02 2012

If you were an SEO of a large company, what would you include in your 2011 strategy?

If you were an in-house SEO of an advanced level, within a large corporation, what 3 things would you make sure you had included in your 2011 strategy? in-house seo, NJ Russian subtitles translated by Mike Shakin. Have a question? Ask it in our Webmaster Help Forum: www.google.com Want your question to be answered on a video like this? Follow us on Twitter and look for an announcement when we take new questions: twitter.com More videos: www.youtube.com Webmaster Central Blog: googlewebmastercentral.blogspot.com Webmaster Central: www.google.com
Video Rating: 5 / 5

22

04 2011


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