Posts Tagged ‘Technological’

Media Mayhem – Advertising Guru Robert Chandler On Technological Advances & Selling New Ideas

EPISODE SYNOPSIS: Allison has an in depth one-on-one with legendary advertising strategist, Robert Chandler where they openly explore the intricacies of the industry. Mr. Chandler shares candidly about his history and experiences in advertising over the last few decades shedding light on the changing cultural and political landscape, advertising ethics and how best to ‘execute the concept.’ GUEST BIO: Robert Chandler, fearless leader of General Levitation, is a creative director, copywriter, and advertising strategist of wide and eclectic experience. Majoring in technology — though hardly limited to it — he is apparently the only person on the planet to serve as creative director for three cornerstone tech companies — Apple, IBM, and Microsoft, which accounts for his being completely conversant in the world of Web communications that he played his bit in popularizing. Robert has led in senior creative roles at the world’s premiere agencies, including Chiat\Day, BBDO, and Ogilvy & Mather. His group at Ogilvy originated the worldwide IBM “subtitles” campaign, “Solutions for a small planet” featuring Nuns, elderly Frenchmen, and international surfers. At BBDO, he helped build for Apple their powerful brand. Highlights included the Randy Newman “I’m different” spot. For Microsoft his campaigns launched many watershed products, including Excel, Word, & Windows. As head of General Levitation, he designed the launch for Hitachi PC, renaming that company Hitachi Mobilized
Video Rating: 5 / 5

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01 2013

Expand the Desktop with Web-Based Service.(Company Business and Marketing): An article from: T H E Journal (Technological Horizons In Education)

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10 2011


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