Posts Tagged ‘Strategist’

What Makes a Story Go Viral with “Trust Me I’m Lying” Media Manipulator & Strategist Ryan Holiday

www.facebook.com twitter.com thelip.tv Ryan Holiday has made a healthy career out of helping people strategize their media impact, and he takes that knowledge and shares with us some of the important factors to keep in mind when digesting news. We talk about how the media emphasis has shifted away from objectivity, how stories go viral, and figuring out just whose pocket reporters are in anyway. It’s a refreshingly honest discussion on the way we get our information. GUEST BIO: Ryan Holiday is media strategist for notorious clients like Tucker Max and Dov Charney. After dropping out of college at 19 to apprentice under the strategist Robert Greene, he went on to advise many bestselling authors and multi-platinum musicians. He is the Director of Marketing at American Apparel, where his work in advertising was internationally known. His strategies are used as case studies by Twitter, YouTube and Google and have been written about in AdAge, the New York Times, Gawker and Fast Company. He currently lives in New Orleans ADD’L LINKS: www.ryanholiday.net twitter.com trustmeimlying.com blogs.forbes.com EPISODE BREAKDOWN: 00:01 Media Mayhem Introduction 00:40 Welcoming Ryan Holiday. 02:37 “Scoops drive profits”–the TMZ/Gawker model and taking credit for other people’s work. 05:50 Is the news only about the scoop, or about the context too? 06:39 The internet model of journalism: Page views vs. pay rate. 08:54 Understanding what goes viral. 11:17 Opinionated journalism and trying

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02 2013

Youcef Aden Digital Marketing Strategist and Creative Director of www.obrand.co.uk

Youcef Aden is Obrand’s founder and creative director and fundamentally the driving force behind the company. As a veteran of Film and Video production he graduated from the prestigious LACC in Los Angeles, California, where he received his degrees in cinematography and art, with additional studies in directing and lighting. In 1989 he went to work for Paramount, Universal and ILM (George Lucas Studios). There he gained working experience in every aspect of the production process and built an art and visual effects department from the ground up. The art department was responsible for not only all the SFX needed but also for art direction on the set, special effects, set/prop design and construction or anything else that needed an artistic touch. In 1991, 3D & 2D computer animation and compositing was emerging, Youcef was one of the first to embrace this new phenomenon known as computer special effects (CGI). In 1991 Youcef formed YA Entertainment in Los Angeles, working on motion pictures for Paramount and Universal. YA Entertainment was a full service, film visual effects production company with a state-of-the-art compositing bay, 3D animation and a large production studio. YA Entertainment worked primarily on motion pictures and advertising productions such as Schindler’s List, Carlito’s Way, Mrs Doubtfire, Interview with a Vampire, and The Client just to name a few… Youcef continued his work in all aspects of production but focused first and foremost on computer
Video Rating: 5 / 5

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11 2011


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