Posts Tagged ‘Story’

What Makes a Story Go Viral with “Trust Me I’m Lying” Media Manipulator & Strategist Ryan Holiday

www.facebook.com twitter.com thelip.tv Ryan Holiday has made a healthy career out of helping people strategize their media impact, and he takes that knowledge and shares with us some of the important factors to keep in mind when digesting news. We talk about how the media emphasis has shifted away from objectivity, how stories go viral, and figuring out just whose pocket reporters are in anyway. It’s a refreshingly honest discussion on the way we get our information. GUEST BIO: Ryan Holiday is media strategist for notorious clients like Tucker Max and Dov Charney. After dropping out of college at 19 to apprentice under the strategist Robert Greene, he went on to advise many bestselling authors and multi-platinum musicians. He is the Director of Marketing at American Apparel, where his work in advertising was internationally known. His strategies are used as case studies by Twitter, YouTube and Google and have been written about in AdAge, the New York Times, Gawker and Fast Company. He currently lives in New Orleans ADD’L LINKS: www.ryanholiday.net twitter.com trustmeimlying.com blogs.forbes.com EPISODE BREAKDOWN: 00:01 Media Mayhem Introduction 00:40 Welcoming Ryan Holiday. 02:37 “Scoops drive profits”–the TMZ/Gawker model and taking credit for other people’s work. 05:50 Is the news only about the scoop, or about the context too? 06:39 The internet model of journalism: Page views vs. pay rate. 08:54 Understanding what goes viral. 11:17 Opinionated journalism and trying

12

02 2013

Steve Jobs talks about Toy Story Animation keynote at Siggraph (1995) Part 1

Thanks for watching, please make sure to subscribe to my channel by clicking on the link below or the Subscribe button for more computer videos. www.youtube.com archive.org www.youtube.com The keynote speech by Steve Jobs at Siggraph 95. Siggraph ’95 Conference Co-Chairs: Brian Herzog and Peter Meechan. Digitized from VHS by the Internet Archive. Steve Jobs talks about the centenary, scale and complexity and a place in history. 1995 was the 100th year anniversary of the first motion picture. Toy Story was the first feature length computer animated film and the first film produced by Pixar. “Steve co-founded and was chairman of Apple Computer, he led Apple Computer to be a 2 billion dollar company during which time he co-designed the Apple II and led the development, marketing and manufacturing for the Macintosh and Laser Writer printer. Steve also co-founded and currently serves his chairman and CEO of NeXT Computer. Steve attended Reed College in Portland, Oregon. He went on to receive the National Medal of Technology by President Ronald Reagan in 1985, and in 1989 he was named entrepreneur of the decade by Ink magazine. SIGGRAPH Electronic Theatre stands alone in curating and showcasing the very best of computer animation since its inception. Every year, highly respected jurors choose from among hundreds of submissions to select the year’s best comptuer animations, to be shown at the SIGGRAPH annual conference. SIGGRAPH and the Internet Archive have collaborated to
Video Rating: 4 / 5

09

02 2013

The Story of Orabrush

We want to thank YouTube for leveling the playing field and making something like Orabrush possible 🙂 Dr. Bob Wagstaff (75 yr old inventor of the Orabrush) spent 8 years trying to bring Orabrush to market. He spent over k on an infomercial. It only sold about 100 orders. He approached Walmart, Walgreens, CVS and many others, but no one was interested in his tongue cleaner. He approached Oral-B and Colgate asking if they wanted to buy his patent. They were not interested. In 2009, as a last ditch effort, Dr. Bob went to the Marriott School of Management at BYU and asked a market research class to see if they could come up with new ways to market the product online. The student group presented their findings and said: “92% of the people who would actually like to try Orabrush will not buy Orabrush on the internet. We suggest you drop the idea of marketing Orabrush on the Internet.” A student (Jeffrey Harmon) who was not a part of the project raised his hand and asked, “That means 8% probably will buy Orabrush. That is millions of people, why don’t you focus on them?” Dr. Bob approached Jeffrey after the class. He wanted to learn more about what Jeffrey had to say. Jeffrey said, “I love your product. I could sell Orabrush online.” Dr Bob offered Jeffrey his old motorcycle (at 75 years old, Dr. Bob didn’t ride his Motorcycle much anymore) in return for helping market Orabrush. Jeffrey was thrilled and started working on Orabrush in the mornings and at nights before and
Video Rating: 4 / 5

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29

09 2012

AdWords Success Story – Greece

Σε σχετικό event στην Ελλάδα, η Google παρουσίασε για πρώτη φορά video με ιστορία επιτυχίας του διαφημιστικού εργαλείου AdWords, στο οποίο περιγράφεται το πώς αύξησε κατακόρυφα τις εγγραφές νέων σπουδαστών το Γερμανικό Γλωσσικό Κέντρο, χρησιμοποιώντας το AdWords και τις υπηρεσίες διαφήμισης της εταιρείας διάδιma®. During the 2012 Engage event in Athens, Greece, Google presented a success story video about their advertising tool, AdWords, for the very first time. This video describes how the German Language School increased their enrolments dramatically, through the usage of AdWords and the marketing services of the company Diadima®.

03

09 2012

Fady telling the Interact Egypt story!

Fady telling the Interact Egypt story!
seo business
Image by Interact Egypt – Play Innovation
Fady Ramzy, country manager, sharing the experience how Interact Egypt started and where it has reached today as a one-stop-shop for online innovations.

Interact Egypt Website
Interact Egypt Twitter Account
Interact Egypt facebook Fanpage
Fady Ramzy on Twitter @cyberzizo
Interact Egypt Linkedin Page
Egypt Innovation Entrepreneurs Linkedin Group

11

08 2012

Toy Story

Before Finding Nemo, Monsters, Inc. and Cars, the creative minds of Disney/Pixar introduced you to Toy Story and an astonishing world where toys play while their owners are away. Rediscover acclaimed filmmaker John Lasseter’s directorial debut with Woody (Tom Hanks), Buzz Lightyear (Tim Allen) and all their friends in an adventure filled with humor, heart and friendship. This groundbreaking computer-generated classic started it all and set the stage for the equally amazing Toy Story 2. It’s nonstop fun for the entire family!

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05

08 2012

Story Time With Frank Sorrentino

For more inside content visit www.theconfrontationsite.com Frank Sorrentino tells the kids a REAL story. . . All content presented in this video is Copyright 2011 TheConfrontationSite.com // Dr. SEO/PPC You do not have permission to copy or distribute this video or its contents in any way. For rights information please visit www.theconfrontationsite.com

19

07 2012

Apple Macintosh Marketing Story: Fact & Fiction

[Recorded: January 22, 2004] It was the autumn of 1983. Business Week magazine had an IBM personal computer on its cover, with the ominous words, And the winner is…IBM. Apple Computer was in a world of hurt. The Apple II had lost its competitive edge. The Apple III was a sales disappointment and the Lisa, introduced in January 1983, was a financial failure. Great expectations were being placed on the Macintosh, scheduled to launch on January 24, 1984. Yet there was skepticism both in and outside the company. There was no hard disk support. The screen was too small and it wasn’t in color. There was limited software. Yet many believed that the Macintosh was indeed The computer for the rest of us. The engineers knew it. The software guys knew it. And most of all Steve Jobs knew it. The challenge for the Mac Marketing Team was simple: They had to establish and hold a beachhead. Or else they and the product would die. The introduction of the Macintosh computer launched a comprehensive and integrated approach to high-tech marketing. Much of what was highly innovative in 1984 is now standard fare for all product introductions. This unique Computer History Museum event is part lecture, part reunion and part presentation with six key members of the Apple Macintosh launch team looking back 20 years. Mike Murray, Mike Boich, Andre (Andy) Cunningham, Joanna Hoffman, Guy Kawasaki and Steve Scheier come together to tell the inside stories behind one of the most insanely great product

20

05 2012

The Story of How My Worst Fear Came True

More at www.lauraroeder.com
Video Rating: 4 / 5

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07

04 2012

Offline Marketing – Local SEO – Client Story

Localnichespy.com – Offline marketing software and free training for internet marketers looking to get started in the offline niche.

02

04 2012


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