Question by Mac: How do I pay google to let my website rank top 10 in certain search results?
i.e , when people search “badmintin”, I want my site on top 10
Answer by Charles R
For Advertisers: Google AdWords
Reach people when they are actively looking for information about your products and services online, and send targeted visitors directly to what you are offering. With AdWords cost-per-click pricing, it’s easy to control costs—and you only pay when people click on your ad.
But you don’t need to do that and it is not the most effective way. The most effective way is to put up pages that attract people to link to you. I host the Boston Sushi Society pages and many pages on travel or sports photos, restaurant reviews, etc and I get surprised all the time when I see how high I rank as an example:
s/w scsi engineer resume — #2 entry is my resume
NOC Symantec — #1 entry is one of my blog articles.
kernel tru64 solaris openbsd engineer — #1 is my resume
sushi cebu boston — #1 is my page for the Boston Sushi Society
I have never purchased any adwords or tried tricks like stuffing lots of unseen words in my web pages. I don’t have any fancy flash programs or obnoxious sounds . And the entire site was down for more than a year because of US problems with the site where my servers used to be located. When I was able to arrange new sites, I had to reconstruct most of my pages and probably lost a lot of the sites linking to me during that time. Each day you need to look at your access.log and search for “search?” you will see when google searches hit you. Use that info to build up your attractiveness. Look at your errors.log every day and see if people are hitting broken links.
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