Posts Tagged ‘NDTV’

The future of direct selling in India ~ A NDTV report 2011

visit – www.facebook.com – ” The RCM Business School ” India, as an emerging economy, is now poised for an accelerated growth in the Network Marketing segment. Network Marketing in India is a blend of the old and the new where the bullock-cart and modern automobile move forward side by side. The traditional systems of Product based Programmes find their own niche along with Modern Internet based Online / e-Commerce Programmes. World over Network Marketing has become a successful concept that empowers ordinary people to turn into successful entrepreneurs. Basically, this concept is about distributing products directly from the manufacturers to the end consumers, thereby doing away with the traditional channel of distributors, wholesalers and retailers. Thus, the consumers get the entire benefit of direct selling. As per the latest figures, Network Marketing is today a more than US $ 100 billion industry, having presence in 125 countries. However, in India, the Network Marketing is still at a nascent stage. But, it is expanding at a phenomenal growth rate. The concept, which took roots around 10 years back, India, due to its population and largest independent consumer market in the world, is the most attractive proposition for Network Marketing, provided that it is customized to suit Indian culture as well as requirement. To grab a bigger pie of this lucrative market reputed MNC companies have entered the Indian market since 1998. It is believed that more than 50 lakh
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01 2013


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