Posts Tagged ‘Matt’

Managing PPC campaigns using Acquisio’s media platform with Matt Van Wagner, Find Me Faster

Greg Jarboe, SEO-PR, interviews Matt Van Wagner, Find Me Faster, about managing PPC campaigns using Acquisio’s performance media platform.
Video Rating: 5 / 5

29

01 2013

How Google AdWords PPC Match Types Affect Your Profits with Matt Van Wagner

In this video interview, PPC expert Matt Van Wagner explains how match types work for Google AdWords and Bing. He outlines how and when to use negative match, broad match, broad match modifier, phrase match, and exact match types. Essentially, says Van Wagner, match type enables you to allow a lot of less-targeted traffic to your site — or less very-targeted traffic. Broad match, the default setting, brings the most traffic, essentially anything that Google or Bing think might be relevant. The idea, according to Google, is to present you with all the possibly relevant traffic, and then have you refine the settings from there. Broad match modifier allows you to specify certain keywords that “must” be part of the search terms. Phrase match, on the other hand, requires keywords — in the order you specify — to be at least part of the search terms. Exact match requires the searcher to type in the precise keywords in the order you specify — and no other keywords. Exact match brings the least amount of traffic, but brings the most targeted buyers and is the most profitable of the available match types. Negative match excludes your ad from showing in searchs that contain a specific keyword that identifies searches who aren’t good prospects for your product or service. Thus using negative match improves you click-through-rate, since only your real prospects see the ad. Matt Wagner is the president of Find Me Faster, since everyone wants their business to be found faster than
Video Rating: 5 / 5

23

10 2012

Authors@Google: Steven Levy in conversation with Matt Cutts in Mountain View

Steven Levy spoke to Googlers in Mountain View on April 19, 2011 about his new book In the Plex: How Google Thinks, Works, and Shapes Our Lives. Steven Levy is in conversation with Matt Cutts and is introduced by Karen Wickre. About the book: Written with full cooperation from top management at Google, this is the story behind the most successful and admired technology company of our time. About the author: Steven Levy is a senior writer at Wired, and was formerly senior editor and chief technology correspondent for Newsweek. He is the author of six previous books, including Hackers: Heroes of the Computer Revolution, which was voted the best sci-tech nonfiction book of the last twenty years by readers of PC magazine, and Insanely Great, the definitive account of the Macintosh computer. A native of Philadelphia,Levy lives in New York City with his wife, Pulitzer Prize-winning journalist and author Teresa Carpenter, and their son. Visit the author at www.stevenlevy.com. In the Plex is available as a Google eBook books.google.com
Video Rating: 4 / 5

13

09 2012

How to Rank #1 on Google – By Matt Cutts

Funny mash up video of Matt Cutts giving advice on how to rank number 1 on Google search. Made by Sam Applegate of www.ninja-creative.com completely independent of Google. Using Google Webmaster Help videos by Matt Cutts.
Video Rating: 4 / 5

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10

09 2012

matt mcgee – small business / local search panel – sempdx searchfest 2009 – _MG_9205

matt mcgee – small business / local search panel – sempdx searchfest 2009 – _MG_9205
seo search engine marketing
Image by sean dreilinger
small business / local search panel entitled: Little is the New Big! Local & HyperLocal Search Marketing, including presentations from:

Mary BowlingOptimizing for Local Search Success
Matt McGeeHyperlocal Blogging
Greg Hartnett

moderated by David Mihm

copyright © 2009 sean dreilinger
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10

04 2012

Search University 2 – Matt Cutts – Google 2010 SEO update

Matt Cutts was the surprise guest at the second edition of Search University in Belgium. He gave a general Google SEO overview and update. He described Google major challenges in 2010 and beyond.
Video Rating: 5 / 5

07

04 2012

matt mcgee – _MG_8214.embed

matt mcgee – _MG_8214.embed
seo business
Image by sean dreilinger
the (lack of) light in this room was so impossible for photography, i finally just gave up and used direct flash.

copyright © 2010 sean dreilinger
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31

03 2012

matt mcgee fields a question – _MG_8252.embed

matt mcgee fields a question – _MG_8252.embed
seo business
Image by sean dreilinger
copyright © 2010 sean dreilinger
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28

03 2012

matt mcgee on product reviews – _MG_8210.embed

matt mcgee on product reviews – _MG_8210.embed
seo business
Image by sean dreilinger
copyright © 2010 sean dreilinger
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27

03 2012

Matt Cutts 3 step process to building up a really good site

Matt Cutts 3 step process to building up a really good site and getting a ton of traffic. Blog version is on planetc1 blog at: blog.planetc1.com URL was too long so search for “getting a ton of traffic” Video recorded at PubCon 2007 during special session with Guy Kawasaki and Matt Cutts. 3 Easy Website Building Tips
Video Rating: 4 / 5

06

03 2012


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