Question by Aqua Girl: Internet Marketing Ideas?
I own a small internet web maternity clothing shop. www.hautemamacouture.com I get almost no business to it at all. I tried paying for advertising with search engines but I had too small a budget (spent $ 100 on 4 different engines/month). I also have the same items in a store on eBay. That’s where I make 99% of my money. However, with their recent announcements of fee increases, they should just change their name to FeeBay and their changes to the feedback policy that will not allow a seller to leave negative when warranted, I can no longer afford to do business on there. I spend about $ 500-$ 1,000 in eBay fees a month but I make about $ 4,000 a month. How can I shift some of this around to promote my website. I am on a very limited budget and have no idea how to get people to go to this website and buy. Thanks!
Best answer:
Answer by imisidro
I looked at your website and here are my comments:
1. Change your metatag title to “Haute Mama Couture: Trendy Maternity Wear & Apparel” . You need to have the most important keywords on the title — “maternity wear” and “maternity apparel”
2. Put an intro paragraph in your homepage. Having an intro paragraph placed above the fold will let people know what your site is all about — and gives search engines more text to chew on
3. Lose the gigantic picture graphic on your page. Cartoons does nothing to your sales. You need to showcase your products
Look at the Pea in a Pod website http://www.apeainthepod.com — up front is a gorgeous pregnant woman wearing one of the items for sale. If you can’t get a model to put in your page, at least show the clothes immediately. Right now I have to scroll down to see your product offerings
4. Your Promotional Discounts should be right there up front and center. Look at Pea in a Pod — their $ 6 shipping is at the very top of the homepage. LL Bean has their promotional discount at the bottom of the homepage — but it is still in the homepage http://www.llbean.com/
There’s two things you need to do:
- get the TARGETED traffic or pregnant women to come visit your site
- make sure that you CONVERT the visitors and turn them into buyers
What do you think? Answer below!
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