Posts Tagged ‘Local’

What’s the best way to advertise local B2B services online on a very low budget?

Question by marketingnube: What’s the best way to advertise local B2B services online on a very low budget?
I just revamped the company website, came up with a take a survey and you could win a gift card giveaway, & launched an adwords campaign, but have virtually no traffic to the site and very little funds to get it there… Any ideas on other PPC (no/low min spend) or anything else that could give me a boost? Any help is greatly appreciated!

Best answer:

Answer by Claudiomar
Hi Marketingnube,

Let’s consider your company website as a shop and all companies that could be buying from you as a person in your town.

We could organize this market in 6 different categories:
a) Recommenders
b) People buying more than once.
c) First time buyers
d) Enters
e) People passing by
f) Others

What you need to do is to come up with actions to move people from a category to the next.
Now, remember that you have different level of information about the people in each category; that makes it possible, and recommendable to treat people in each category in a different way.
As you can see, your web site may not help you much on moving people from category “f” to category “e”; but it can be pretty effective on moving people form category “e” into “d” and soon.
Here are some actions that can help you in each category:
From “f” to “e”:
-Advertise in local news papers, local radios, sponsor local schools teams, etc
From “e” to “d”:
-The advertises above will already drive some people to visit your site but you can get even more traffic with the next actions:
-Social Media Marketing -> you need to be active in forums, have a Facebook account for your company, have a twitter account, have a blog and keep it updated.
From “d” to “c”
-You need to give something: show the benefits and features of your product or service, test drive, try it for free, discounts, etc. But, just giving it away may not be enough. You might need to communicate what you are giving. That’s what the next action can help you with.
-Have a news letter; put your promotions in your website or blog. Use twitter to promote the discounts, etc.
From “c” to “b”
-In most cases, it has a lot to do with customer services.

I hope it helps!

Add your own answer in the comments!

18

03 2013

Cheapest Online Marketing for Small Local Business / Tattoo Shops /Parlors / Artists AND MORE!

http://CheapestOnlineMarketing.com Cheapest Online Marketing for Tattoo Shops. Cheapest Online Marketing designs short, entertaining videos THAT PULL TARGET …

16

03 2013

What is the best approach for marketing a business app consulting company online to the local community?

Question by Todd: What is the best approach for marketing a business app consulting company online to the local community?
We are a small (husband and wife) consulting company specializing in data mining, development of custom reports, ERP implementation and configuration, and development of custom, web-enabled applications for business process management in the San Francisco Bay Area (focusbizconsulting.com). Keywords for our type of business are very expensive. What is the best way to promote our business to the local community online?

Best answer:

Know better? Leave your own answer in the comments!

30

01 2013

moderatto 1-4 grand prix of long beach 2011 local business marketing now

www.localbusinessmarketingnow.com concierto de moderato april 15 2011 tecate. long beach

14

01 2013

Local SEO Company | Guaranteed SEO Services | SEO Florida

Press Release May 17 2011 Source: PR Video – SEO Company news Content: Interview with Founder of Goal Clicks Topic: Internet Marketing www.GoalClicks.com Internet Marketing seems to be the new craze in the business community. The days of traditional advertising seem to be dead. Yellow Pages?, What yellow pages? A recent study just confirmed that most, if not all major purchases are followed by on-line searches. Merchants and retailers are now scrambling to get in front on their audiences on-line, and capture them at the exact moment they have a need or desire for a particular product or service. The study also found that most websites get little to no traffic, which really means most businesses do not reap the rewards and profits from being found on-line. The report also highlighted how being found on page one of Google can have a major impact on the business entity. But the question still remains, what exactly is the most cost effective way to reach your audience? Internet Marketers recommend…. SEO, also known as Search Engine Optimization. This seems to be the most sought out service, having a professional SEO company get you front and center on Google. The marketers also go on to say that most businesses still don’t get it. The marketers go on to equate the Internet as a large piece of real estate, in which each business person needs to stake their claim. Related Tags Local SEO, SEO Company, SEO Agency, Google Maps, PPC, SEM, SEO
Video Rating: 4 / 5

20

12 2012

Local SEO Is the Small Business Silver Bullet

If you do one thing to promote your small business website, make it Local SEO. It is one very powerful online asset that can boost your company’s online presence. Once you get your local SEO profile set up, you have to care for it, nurture it, manage it. Local SEO is not a set it and forget it proposition. Small businesses that hire a professional SEO service to manage their local SEO generally see an excellent ROI. SEO resellers who offer local SEO to their clients find that it’s a “gateway” product. Essentially, clients who sign up for the SEO reseller’s local SEO service quickly see the value of SEO and are inspired to sign up for additional SEO reseller services. The SEO reseller who offers a full menu of web marketing services, such as PPC, social media and email marketing, can upsell those services to the local SEO client. SEO resellers who join the HubShout SEO reseller program have no shortage of web marketing services to offer their prospects and clients. Any web marketing service that a client requests can be handled by HubShout’s SEO reseller program. This webinar is part of HubShout’s white label SEO reseller sales training series.

16

11 2012

Webacom News: Episode 1 – Google Local Business Center (Overview and Tips for SEO)

Google Local Business Center will enable a business to be ranked in Google Maps for a local market. A great service to help your search, SEO, and overall marketing and advertising goals. Contact Webacom today for further information and account setup options (866-376-4240).

06

11 2012

Local SEO Deals | Google + Local Page Optimization

www.localseodeals.com With Google now handling over thirty times as many local business searches as the Yellow Pages, getting your company found online is becoming increasingly crucial. Local SEO Deals Google + Local Optimization services are designed to give your business the greatest possible opportunity to reach potential clients before your competitors do. Google+ Local pages allow business owners to market to local consumers by letting them know where they are located as well as providing them with other important information about their companies. Just as the Yellow Pages book lists services and products according to their locations, Google+ Local does the same thing, but it’s done electronically which makes it even more powerful. In fact, it delivers extremely targeted results based on search phrases that consumers enter into the search engines when looking for local products and services. As a small business owner, you are probably always hunting for inexpensive ways to put your business in front of your local consumers. Since consumers today spend a great deal of time online researching businesses, an online presence is no longer an option — it’s a must. A Google+ Local Page is one way to accomplish this goal by helping you establish a strong online presence geared specifically to your local consumers. If you are familiar with Google Places, you have probably noticed that the listing pages don’t look quite the same. Your previous Google Places page has likely
Video Rating: 5 / 5

02

09 2012

Google Places Domination- (Local Search) Local Place Profits Webinar Replay

LocalPlaceProfits.com , Google Places Domination- Local Place Profits Webinar Replay, local search, local business search, google maps
Video Rating: 5 / 5

31

08 2012

Local SEO Consultants

Local SEO Consultants | uneed2branked.com | Tel (239) 214-2614 Local SEO consultants can be a boon to small businesses if you find the right company to work with. If you are a small business and are looking to use the Internet to drive more local, targeted traffic back to your website, you need to get your website and business listing ranking highly in search engine and local online business directories. There are techniques which, let’s face it, are easy to learn. The problem is the amount of time it will take you to do everything that needs to get done and still find time to run your business. If you are in this situation then you may want to consider hiring local SEO consultants to do the work for you. These types of professionals are experienced in doing the work that is required to get top rankings, and will help you achieve results in the quickest possible way. If you require the assistance of local seo consultants, then contact us at UNeed2Branked today to see what we can do for you! Alchemy Digital Media are the premier Fort Myers SEO company that offers consistent high ranking results for their clients. We offer all types of SEO work including organic ranking, pay-per-click management, local SEO (Google Places), video optimization and social media marketing. In fact, combine this with our low cost web design services and you really do have your one stop Fort Myers SEO shop to get your business visible online with a highly professional, and polished look. Call us
Video Rating: 4 / 5

30

07 2012


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