Posts Tagged ‘Jose’

SES San Jose Panel: SEO Tools

SES San Jose Panel: SEO Tools
seo search engine
Image by toprankonlinemarketing

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02

08 2012

Nicholas Fox, Google, on future of search advertising at SES San Jose 2009

Greg Jarboe, SEO-PR, interviews keynote speaker Nicholas Fox, Business Product Management Director, Adwords, Google about Google adwords at SES San Jose 2009. Nicholas says the keyword isn’t dead but sees a future where you don’t have to give Google keywords but instead you can target your ads based on your business needs. Nicholas says with better ad formats that are more in sync with what users are searching for and with what the advertiser is trying to market, Google can do a better job of connecting the users with those advertisers. Nicholas says Google has seen great success with its conversion optimizer product, which is on a cost per acquisition basis yet still translates back into a cost per click bid per auction. Given this success, it’s easy for Google to see how advertisers are interested in tying their Adwords performance back to the fundamentals of their business. One of the big innovations in Adwords and search advertising in general, according to Nick, is the move from cost per impression to cost per click. Nick describes it as part of the natural evolution to go from cost per click to cost per acquisition. Nick says Google has hit a billion dollar run rate on its conversion optimizer product on an annual basis and Google expects that to continue. People can visit www.google.com which will redirect users to a Google forum where they can provide feedback on the future of search advertising as they see it.

30

07 2012

SEO-Mythen Irrtümer und Verrücktheit der Massen (engl.) – SEO SMX West 2011 — San Jose, CA

SEO-Mythen Irrtümer und Verrücktheit der Massen / SEO Myths, Mistakes & The Madness of Crowds – SEO SMX West 2011 — San Jose, CA www.unsere-agentur.de — SEO-Mythen Irrtümer und Verrücktheit der Massen Mythen sind weit verbreitet im SEO-Branche, zum Teil, weil jemand ein Gerücht in die Welt setzt oder einfach einen Mythos offen und frei verbreitet. Oder einfach weil die der Stand nicht mehr der aktuelel ist, evtl. die damalig technik oder ähnliches. – wie Google Instant – wird begierig auf die Industrie Foren diskutiert (oft durch ahnungslose Newbies). Es ist Zeit, diese hartnäckigen und lästigen Mythen mit unsere Diskussionsteilnehmern zu erörtern und aufzuspießen. Moderator Matt McGee, Executive News Editor, Search Engine Land Referenten: Greg Boser, Senior Vice President Search Services, BlueGlass Interactive, Inc. Stephan Spencer, Gründer von Netconcepts, Co-Autor von The Art of SEO, StephanSpencer.com Shari Thurow, Gründer und Direktor SEO, Omni-Marketing Interactive Jill Whalen, Gründer und CEO, High Rankings — SEO Myths, Mistakes & The Madness of Crowds Myths are prevalent in the SEO industry, in part because someone’s job or reputation is tied up with a myth that may have been at one point true, or because some technology du jour — like Google Instant — is being avidly discussed on industry forums (often by clueless newbies). It’s time to squash these persistent pesky myths, and our panelists will be skewering the most pernicious ones, backing up their claims
Video Rating: 0 / 5

19

04 2012

SEO Through Blogs And Feeds – SES San Jose

SEO Through Blogs And Feeds – SES San Jose
seo search engine marketing
Image by toprankonlinemarketing
Panel included:
* Amanda Watlington, Owner, Searching for Profit
* Dixon Jones, Managing Director, Receptional LTD
* Sally Falkow, President, PRESSfeed
* Lee Odden, SES Advisory Board & CEO, TopRank Online Marketing
* Jim Hedger, Lead Blogger, Webmaster Radio

14

02 2012

Brian Fetherstonhaugh, CEO of Ogilvy, on selling search marketing to your CMO at SES San Jose 2009

Brian Fetherstonhaugh, Chairman and CEO of Ogilvy One, discusses with John Mulligan of SEO-PR how external marketing agencies and in-house marketers have to be their own advocates to sell a search program. Even though the search marketing industry is doing great, it will never fulfill its potential until search gets squarely on the agenda of Fortune 1000 CMO’s. Worldwide, there is only about 1000 CMO’s at the top companies that spend all the money and shape the marketing industry, but unfortunately search is not on appropriately featured on their agenda. While there are some CMO’s spending money on search, search is not their priority. Fetherstonhaugh believes that the industry needs to make search a priority in order to shape the future. Anybody in the company who is a enthusiast and a believer of search, no matter where they are on the corporate ladder, should speak the language of the CMO, enlightening them on the capabilities/profits search can bring to a company. This is done by looking a the whole customer journey, and establishing the crucial role search can play in the overall process.
Video Rating: 4 / 5

29

11 2011

Ryan Hupfer, HubPages, and Ren Chin, YieldBuild on exhibiting at SES San Jose 2009

Ryan Hupfer, Communicator of Awesomeness! and Ren Chin, VP, Marketing, YieldBuild discuss exhibiting at SES San Jose 2009 with John Mulligan, SEO-PR. HubPages is a self-publishing platform. For the SEO crowd, it’s a steppingstone for people to learn more about SEO; people can also submit content without needing to create a whole new website. As you write content on HubPages, the company splits the impressions and revenue that you earn off of your ads, 60/40. YieldBuild is an online ad optimization company which helps web publishers make more money from their online ads. This is done by formatting optimization, help publishers figure out best placements for their ads for their website and which networks perform best in which ad spot. YieldBuild supports different networks including Google AdSense, Microsoft PubCenter and Ad.com. For more information on SES, please visit: www.searchenginestrategies.com

05

10 2011

YouTube and Video Marketing with Greg Jarboe at SES San Jose 2008

A discussion about YouTube and video marketing between two expert video bloggers, Greg Jarboe of SEO-PR and Li Evans of KeyRelevance. The two discuss Jarboe’s recent presentation on the Video Search Engine Optimization (VSEO) panel at SES San Jose 2008 and how to make the most of an online video campaign with video optimization strategies.

31

05 2011


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