how does Vista print and all the web base publishers make money if they do free business what is the catch ?
Question by Robots: how does Vista print and all the web base publishers make money if they do free business what is the catch ?
If they are making money base on the what they charge does that means the traditional publishing companies are ripping people off base on how much they charge for printing business cards.
Answer by imisidro
Vistaprint offers free business cards — and achieves two things with the strategy:
1 – they use the lure of free business cards so you can try out their service and hopefully purchase their paid items
2 – they market their business through you, because their name is printed at the back of every free business card. So the more you give your cards away, the more people will know that Vistaprint is a place to get free cards
It is possible that a significant percentage of free business card users come back again to Vistaprint and purchase the paid versions so as not to have any advertising on their cards. Vistaprint views their free business card giveaway as a marketing expense.
This strategy — giving away basic services for free and charging for premium products or services — is a business model used by other companies such as Skype and even the Korean social networking site Cyworld where membership is free but page embellishments such as background scenes and other graphics to decorate the site are fee based
It’s just like giving you a free taste of what it’s like — and when you like it, they start to earn money from you
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