SEOs Fight Fat

In this video interview, social media expert Liana ‘Li’ Evans offers several introductory tips that will help your business get going on Facebook. First, says Evans, you need to decide whether to set up a personal or business page. Do you want to mix your business life with your child’s soccer pictures? Now you’ll want to get 25 “fans” so you can get a vanity URL that helps you promote your page on Facebook. A vanity URL would look like www.facebook.com/yourbusinessname Fans and friends are similar, Evans explains. But previously if people were attracted to a page they would “fan” it, now they “like” it. Numbers of fans are unlimited, while friends are limited to 5000. A business Facebook page whould include such elements as business hours, URL, contact information, and other social media platforms where your business is active. In addition, post photos and videos. Facebook is a personal medium that seeks to engage people as people, since people want to connect with people, not with brick-and-mortar. People don’t like to be “marketed to” in social media channels. If you have a blog, link to it, both with automation and with manual engagement. Dlvr.it is a tool that will automatically distribute your blog content to Twitter, Facebook, and other social media platforms. Liana “Li” Evans is the co-founder of LiBeck Integrated Marketing, that helps clients integrate all marketing channels, including social media, SEO, PPC, as well as offline marketing. Li is the author of …
Video Rating: 5 / 5

In this video interview social media expert Li Evans discusses various ways small businesses can begin to use social media in order to help their businesses connect to their audiences — the engagement factor. First, says Evans, research to find which social media platforms are using when they’re talking about your business. One free research tool is Google Alerts which can send you and e-mail or RSS feed whenever your business keywords are mentioned. Another research tool is Andy Beal’s Trackur.com. Next, assess on which social media platforms you can get the greatest return for the resources you have to invest. Small businesses can’t keep with all the social media platforms in terms of consistent engagement, so be selective. However, it’s good to have an account on all of them in case people want to contact you. Now, plan your engagement and messaging — and let employees know of your social media strategy so their possibly negative remarks don’t hurt you. A couple examples of how social media can help small businesses include a restaurant or bar that uses their Facebook page to post their menu, specials, karaoke schedule, and pictures of their patrons — to let their customers know that they are liked. Twitter is used by some businesses to drive foot traffic and to let people know when mobile vendors will be in the area. Liana “Li” Evans is the co-founder of LiBeck Integrated Marketing, that helps clients integrate all marketing channels, including social media, SEO …

Li Evans, search marketing guru, and Nancy Dowd

Image by New Jersey State Library
Li Evans (left), search marketing guru, and Nancy Dowd, NJSL director of marketing. Li explained how to get a Website noticed by search engines.

Li Evans Talked About SEO

Image by gottasharepics
that would be "search engine optimization"

Liana Evans of Search Marketing Gurus give 5 easy optimization tips that webmasters, web site owners and marketers can implement on their sites for better search engine optimization. Title tags, images, header tags and more are discussed. For a full video transcript visit: www.searchmarketinggurus.com
Video Rating: 5 / 5