Posts Tagged ‘Emily’

Emily Leach

Emily Leach
search engine optimization programs
Image by DawnAllynn
Organizer/Marketing Team Lead: Emily Leach

Recognized for her ability to convey highly technical concepts in the Internet marketing world to small businesses and solo-preneurs, Emily Leach is a pioneer in the industry of Search Engine Optimization and Training. With over 12 years of experience in Internet marketing, Information Systems, Web Design and Search Engine Optimization, she is designing programs to reach micro-businesses to deliver the support and training they need to compete online. Having made the decision 5 years ago to let go of a TV, she turns to programs like TED.com via the internet for entertainment, and now to be a member in organizing and curating a TEDx event is an experience of a lifetime. (Photo by Angela Ollisen)

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12

12 2011

Emily Leach

Emily Leach
search engine optimization programs
Image by DawnAllynn
Organizer/Marketing Team Lead: Emily Leach

Recognized for her ability to convey highly technical concepts in the Internet marketing world to small businesses and solo-preneurs, Emily Leach is a pioneer in the industry of Search Engine Optimization and Training. With over 12 years of experience in Internet marketing, Information Systems, Web Design and Search Engine Optimization, she is designing programs to reach micro-businesses to deliver the support and training they need to compete online. Having made the decision 5 years ago to let go of a TV, she turns to programs like TED.com via the internet for entertainment, and now to be a member in organizing and curating a TEDx event is an experience of a lifetime. (Photo by Dawn Allynn)

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06

12 2011

Emily Leach

Emily Leach
search engine optimization programs
Image by DawnAllynn
Organizer/Marketing Team Lead: Emily Leach

Recognized for her ability to convey highly technical concepts in the Internet marketing world to small businesses and solo-preneurs, Emily Leach is a pioneer in the industry of Search Engine Optimization and Training. With over 12 years of experience in Internet marketing, Information Systems, Web Design and Search Engine Optimization, she is designing programs to reach micro-businesses to deliver the support and training they need to compete online. Having made the decision 5 years ago to let go of a TV, she turns to programs like TED.com via the internet for entertainment, and now to be a member in organizing and curating a TEDx event is an experience of a lifetime. (Photo by Dawn Allynn)

Tags: ,

03

12 2011

Brett Sandusky and Emily Sawtell – Data-Driven Marketing and Product Development – TOC

Brett Sandusky and Emily Sawtell – Data-Driven Marketing and Product Development – TOC
seo marketing services
Image by Rachel Ford James
Data-driven Marketing and Product Development | Tuesday, 2/15/11

Emily Sawtell (McGraw-Hill International Publishing Group), Brett Sandusky (Kaplan Publishing)

Today’s digital offers publishers an incredible opportunity to reach the consumer with product information, but just as easily capture important customer feedback that can drive new product innovation. Join Kaplan’s Brett Sandusky and McGraw Hill’s Emily Sawtell in this session on how to aggregate and analyze consumer data to meet new market expectations.

____________________________________________________________________________________

Product development and marketing should be a cyclical process revolving around data and insights at every point.

Prepare -> Research/Analyze -> Ideate -> Prototype/Assets -> Design/Develop -> Launch/Market -> Sales/Service -> Start over using data/insights from process

Data-driven marketing campaign
Planning
– Define specs
– Define analytics
– Define how/when/to whom data will be delivered
– Specify success metrics
Design
– Viz review
– Copy/content
– Approvals
Execution
Launch
– Monitor performance as it’s happening
– Respond to customers when appropriate
– Daily SEO checks
Post
– Collect and compile all data
– Analyze against success metrics
– Apply to next campaign/product

Learn from first attempts

14

06 2011

Emily Sawtell – Data-Driven Marketing and Product Development – TOC

Emily Sawtell – Data-Driven Marketing and Product Development – TOC
seo marketing services
Image by Rachel Ford James
Data-driven Marketing and Product Development | Tuesday, 2/15/11

Emily Sawtell (McGraw-Hill International Publishing Group), Brett Sandusky (Kaplan Publishing)

Today’s digital offers publishers an incredible opportunity to reach the consumer with product information, but just as easily capture important customer feedback that can drive new product innovation. Join Kaplan’s Brett Sandusky and McGraw Hill’s Emily Sawtell in this session on how to aggregate and analyze consumer data to meet new market expectations.

____________________________________________________________________________________

Product development and marketing should be a cyclical process revolving around data and insights at every point.

Prepare -> Research/Analyze -> Ideate -> Prototype/Assets -> Design/Develop -> Launch/Market -> Sales/Service -> Start over using data/insights from process

Data-driven marketing campaign
Planning
– Define specs
– Define analytics
– Define how/when/to whom data will be delivered
– Specify success metrics
Design
– Viz review
– Copy/content
– Approvals
Execution
Launch
– Monitor performance as it’s happening
– Respond to customers when appropriate
– Daily SEO checks
Post
– Collect and compile all data
– Analyze against success metrics
– Apply to next campaign/product

Learn from first attempts

10

06 2011


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