Posts Tagged ‘Demand’

Advanced Hospitality Revenue Management: Pricing and Demand Strategies

Expand your revenue pipeline and drive company profits by taking a higher-level strategic approach to pricing, reservations, and inventory control. Create and control customer demand, establish a marketing strategy that’s built around rigorous control systems and gain a clear yield advantage in your market over the competition, all resulting in increased sales and profitability. This 5-course certificate program will build on the fundamental principles of revenue and yield analysis and management and provide students with the advanced tools and techniques that guide strategic pricing decisions, set inventory controls, and encourage demand manipulation in a way that not only drives profits, but improves overall organizational performance. This online certificate program was developed with Dr. Chris Anderson, revenue management expert and faculty member at Cornell University’s School of Hotel Administration. The topics of revenue management and service pricing are the primary focus of Dr. Anderson’s research. He advises executives and managers at world-renowned hotels, airlines, rental car and tour companies and reservation centers—in addition to consumer goods and financial services firms—on how to fine-tune and execute their revenue management strategies to greatest effect. For more information, visit
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02 2013

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