Posts Tagged ‘Brett’

Gregory Markel & Brett Tabke 2007 Video on the Rise Interview Pt 1.

Gregory Markel CEO of Infuse Creative talked to WebmasterWorld’s Brett Tabke in this archived 2007 Interview about online video as a marketing channel, how it has such vast reach potential and zero cost associated with it, and how it will continue to grow. Interesting to watch in 2011 considering the subsequent explosion of video search marketing!
Video Rating: 0 / 5

25

02 2012

Brett Sandusky and Emily Sawtell – Data-Driven Marketing and Product Development – TOC

Brett Sandusky and Emily Sawtell – Data-Driven Marketing and Product Development – TOC
seo marketing services
Image by Rachel Ford James
Data-driven Marketing and Product Development | Tuesday, 2/15/11

Emily Sawtell (McGraw-Hill International Publishing Group), Brett Sandusky (Kaplan Publishing)

Today’s digital offers publishers an incredible opportunity to reach the consumer with product information, but just as easily capture important customer feedback that can drive new product innovation. Join Kaplan’s Brett Sandusky and McGraw Hill’s Emily Sawtell in this session on how to aggregate and analyze consumer data to meet new market expectations.

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Product development and marketing should be a cyclical process revolving around data and insights at every point.

Prepare -> Research/Analyze -> Ideate -> Prototype/Assets -> Design/Develop -> Launch/Market -> Sales/Service -> Start over using data/insights from process

Data-driven marketing campaign
Planning
– Define specs
– Define analytics
– Define how/when/to whom data will be delivered
– Specify success metrics
Design
– Viz review
– Copy/content
– Approvals
Execution
Launch
– Monitor performance as it’s happening
– Respond to customers when appropriate
– Daily SEO checks
Post
– Collect and compile all data
– Analyze against success metrics
– Apply to next campaign/product

Learn from first attempts

14

06 2011

“Brett Favre” Search Volume From 2004-2008

“Brett Favre” Search Volume From 2004-2008
google search engine optimization
Image by DavidErickson
Search volume history for the phrase "brett favre" from 2004 to 2008, according to Google Trends. Read Brett Favre Saga In Search – Vikings Uniform Photo Drives Traffic.

31

05 2011

“Brett Favre Vikings Uniform” Google Search Results – 07/23/08

“Brett Favre Vikings Uniform” Google Search Results – 07/23/08
google search engine optimization
Image by DavidErickson
Google search engine results for the phrase "brett favre vikings uniform" on 7/23/08. Read Brett Favre Saga In Search – Vikings Uniform Photo Drives Traffic.

11

04 2011


Dallas Cowboys vs. New York Jets    Watch Pittsburgh Steelers vs Baltimore Ravens live stream, NFL, week 1, 11.09.2011  Live TV Streams Discussions