Search Engine Optimization 101 by Chase McMullen

Search Engine Optimization 101 What is Search Engine Optimization? Most everyone would agree the three most important factors in determining a suitable location of your business are: “location, location, location.” Logic would suggest that having your business at the top of every major search engine a huge benefit. To get these desirable positions, businesses typically engage in an online marketing strategy called: Search Engine Optimization (SEO). SEO is the active practice of optimizing a website by improving both on-page and off-page elements in an effort to increase positioning in the major search engines for particular keywords or phrases. Over the last decade SEO has become one of the most effective forms of marketing available today. By focusing on valuable keywords, businesses are able to selectively target highly qualified individuals and showcase their very best advertising material. What makes this form of advertising even better is that consumers can see these business advertisements on demand, whether its 2 PM or 2 AM Not only is this an effective and efficient way to advertise, but it’s also the way consumers prefer to be marketed to today. Natural Listings versus Sponsored Listings Studies have shown that 70% or more of all search engine users prefer clicking on the “natural” results in the main left portion of the search engines (versus the sponsored listings found on the right). Positioning our clients’ websites at the top of the natural rankings is our
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