Mast Brothers Chocolate
In this latest Cool Hunting video, we visit Brooklyn to tour the Mast Brothers’ bean-to-bar chocolate factory—one of just a handful in the US The chocolatiers, Rick and Michael Mast, walk us through their uniquely intensive process, DIY machines, and a little of their food philosophy.
Video Rating: 4 / 5
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hipsters are the new jocks.
pfff HIPSTERS!!!
So pretentious and cringeworthy.
Look, I identify with you and your opinions, but come on… don’t slight these guys for taking the long way. Just because their (likely) political beliefs may be highly paradoxical doesn’t mean they’re not honest decent people. I mean, sure, they might be hipsters, but who’s to say they’re not as fine a guy as you. Also, I like your username.
Of course not. All kinds of kafkian, bizantine, stupid goverment regulations originating from “progressive” ideology, long predate 2008.
But now is when this two are going to start knowing about it.
i bought a pice and found two red hairs in it. Hmm…
Beard hairs in your chocolate, hmmm cover it up!
Hey thanks for summarising their bullshit in such an excellent way.
It’s so fucking ridiculous. There are hundreds of chocolatiers around the world making high quality chocolate. These cunts aren’t adding anything new except for the fact their hipster bullshit appeals to a certain demographic of idiots.
so this is how hipster chocolate is made!
Pretentious, self absorbed owners and over priced product. Stopped in 2 weeks back and you could cut the fake atmosphere and manufactured ambiance with a dull knife. Trying way too hard to appeal to the “green” crowd with Wall Street prices. Yeah, making chocolate bars is soooo magical! (sarc).
The Mast Bros owe their success to marketing and customers who would eat fermented pig shit if it made them look “coo”l in the eyes of their peers. Because it’s lesser hipsters getting fleeced at 10 bux per bar by the “greater” of their brethren, I’m not hating on these bearded Iowans. Hipsters fleecing hipsters. If I’m paying 10 bux for a chocolate bar, it better be ‘enchanced’ with some high quality bud that will at least have me in orbit after a single bite.
1:55 an engineer would not condone duct tape. hipsters suck.
Yeah you’re so right, because Customs didn’t exist before 2008.
Fuck sake you dumbasses, before saying how unhygienic they are with their beards do some research when they’re on duty, they do cover their beards when the work with chocolate
they do
“Cocoa beans delivered by sail ship”
That was a good one.
Lets see how this hipsters like their Obama and big goverment, when the US Customs Service hear of that…
Great to to do it there way and be successfully !
Yes, they are successful, good-chocolate-making family business hipsters. So what, chill.
what about conching ?
Keep your beards out of my chocolate! Shave!
I respect what these guys are doing, but I really really really wish they’d wear beard nets as they craft their chocolates!
they aren’t competing with hershey’s or telling you not to eat hershey’s. they’re providing an alternative product for those who want better chocolate. get a life
haters gonna hate =)