Dramatic Shift in Marketing Reality (Scholz & Friends)

Companies, marketers and advertising agencies are facing a dramatic shift in marketing realitiy – and are increasingly failing to connect with consumers. The big challenge in times of exchangeable products, the rise of social media and mature and rather brand sceptic consumers: To find new ways how to get people engaged again in products, advertising and in brands. DonĀ“t you have something interesting to say? Mailto:engage@sf.com

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