Jessica Bowman, SEO In-house, interviews Maura Ginty, Senior Web Manager, Global Web Content, Autodesk, about the In-house SEO Lessons Learned/ Victories Won session at SES Chicago. Maura says people who are interested in SEO need to channel their energies more into the writing and data points of their messaging in order to get the right customer information they need to do their jobs effectively. Maura discusses why it is so important to present SEO versus PPC numbers together rather than separately. Maura also elaborates on the idea of SEO sound bite systematization.
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Question by : What are some other seo techniques besides blogging and social bookmarking to help me get traffic to my site?
I have blogged everyday and social bookmarked for 8 months along with submitting several articles and still only get 20 visitors a day. What are some better ways to get traffic besides ppc? I need some advice please.
Best answer:
Answer by Mika Find relevant websites within the same market sector or niche and form a link partnership and utilize relevant social networks and forums. Submit your site to directories related into it as well as the site for your blogs and articles.
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Greg Jarboe, SEO-PR, interviews SES London 2010 keynote speaker, Bryan Eisenberg, about his presentation on 21 secrets of top converting websites. Bryan emphasizes the most important secret to increasing your website conversions: execution. Bryan says digital marketing encompasses many facets such as the launching of YouTube videos, social media campaigns, PPC campaigns, SEO, fixing your websites, etc. Bryan says the companies that are most successful at website conversions are able to execute a campaign immediately. Bryan gives the example of Amazon, where right after it was announced that Michael Jackson had passed away, the company, within two hours, revamped their entire mp3 site to reflect the news creating a huge advantage over their competitors. Bryan also describes his experience working with Dell computers and their website. Dell previously listed on their website the phrase learn more. But it was not generating any conversions. Learn more was changed to help me choose. It caused a near immediate impact at boosting website conversions and has continued to do so ever since. Bryan will also be speaking at SES New York in March, 2010.
Jonathan Murphy, Account Manager at OBAN, gives the low down on the international online retail market today, and discusses how online retailers can capture opportunities abroad with a localised international SEO strategy.
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