SEO Lecture – University Of Birmingham

Gael Breton, Search Director, talks on Search Engine Optimization at Birmingham Universtiy

Gael Breton, Search Director, talks on Search Engine Optimization at Birmingham Universtiy
Question by Stacey: Super depressed by the harsh reality of graduating college! What now?
I just graduated with a degree in Communications.
I did some internships and did well at them. I actually was entrusted to work and contribute to the companies I interned for, which is rare since a lot of interns mostly sit and watch or do menial tasks. I don’t want to generalize, of course.
Because of my experience I was so excited to take on the job market. I developed and managed my own own business part time and have been doing well at it, but it lacks stability, so I want to find something more stable. I have experience in Microsoft Office, FCP, SEO, Web development, copy editing, writing in AP style, and social media marketing, ect.
Unfortunately most jobs require at least 3 years of steady experience working in these areas. Since internships only last a few mos at best, this type of experience in-school is nearly impossible unless a student is already working in the field he/she wants a degree in.
I “thought” that with all my so-called experience I would fare well vs. other grads. lol nope. I’m feeling a little intimidated, because the job openings these days require employees to be proficient with skills that span across multiple majors. For example, someone is expected to be highly skilled in web development and at the same time needs to be experienced with copy editing or Excel. Most degrees do not offer this diversity unless you’re a multiple major.
Had I of known this, I would of expanded my education to other genres, but you’re encouraged to stay specific to your major and are even required to attain access codes to take certain classes, which limits you from being able to expand your experience in other fields anyway.
A lot of office work that requests a Comm degree also requires proficient use of Excel and PowerPoint. Honestly, even though I have a pretty good grasp of ppt. and limited experience with Excel, no class within my major has EVER offered classes that focuses on learning these skills.
I’m scared and overwhelmed about what to do. I have published writing samples from a 20,000+ readership I used to write for, but it all seems to be a bunch of hooey to employers, since these don’t even seem to be the skills they are looking for.
What do I do? I’m afraid that my hard work in college and diligence in my internships was a waste and that I would have been better off getting a vocational degree?
Please advise me. Is my degree useless?
I just went to Subway and the manager told me she has a BA, but was forced to work there since college didn’t prepare her for the real-world job market. lol how encouraging.
Best answer:
Answer by s
No way, you absolutely did the right thing going to school and getting your degree. Those internships are valuable, it is just a really tight market. Get with your career center and review/tune up your resume, do some mock interviews, then reach out the jobs you interned with. After that utilize your career resource center and network as much as you can. I am pretty sure there are some local young professional groups you can join. Volunteer so you can meet more people (networking). Keep plugging away and you will land a very good job. Are you open to relocation, consider that if the job market is tight in your area.
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Question by bmspelvis: Can someone explain to me what the following lines of code do?
Effect on SEO? This help?
Best answer:
Answer by Ron
Check these:
Meta Tag Generators:
http://www.ssmedia.com/utilities/meta/
http://www.1stsitefree.com/meta_gen.htm
So, You Want A Meta Command, Huh?: http://www.htmlgoodies.com/tutorials/getting_started/article.php/3479471
Online Meta Tag Generator: http://www.webweaver.nu/tools/meta-generator/
They will have some explanations.
Might also help…
SEO Tools:
Google Webmaster Tools: http://www.google.com/webmasters/tools/
Search engine submission: http://en.wikipedia.org/wiki/Google_Sitemaps#Search_engine_submission
http://www.htmlgoodies.com/beyond/webmaster/toolbox/article.php/3828801 (Search Engine Optimization (SEO): Getting Started)
http://seo.alleycode.com/freetools.htm
http://www.websiteoptimization.com/services/analyze/
10 top SEO tips that you can use to improve your website’s ranking on the search engines. Read the full article here:
http://www.elated.com/articles/10-essential-seo-strategies/
Ron
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